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Launched earlier this year with Rod Wave, #UpNow is Audiomack’s new emerging artist program dedicated to spotlighting and promoting the next generation of global music superstars. Each quarter, Audiomack will be handpicking a minimum of three artists across all genres to provide them with specialized marketing, editorial programming, social promotion, playlisting, custom videos, and experiential events. The next #UpNow artist will be Nigerian emerging artist Omah Lay. His new EP ‘What Have We Done’ drops this Friday. Omah Lay has over 100 Million Streams on Audiomack. His “Get Layd” EP was the number 1 streaming project on Audiomack when it was released. He is among the top 5 most searched Afrobeats artist on the platform. Growth of African music on the platform has doubled […]

The post Audiomack Supports New Artists with #UpNow appeared first on Music Connection Magazine.

For more, check out MusicConnection.com (Source)