Band and Brand Partnership
In light of the transformation of the music business in recent years, with so much new content being released, it has become even harder for new artists to get noticed. Brand partnerships can help in this regard. In the current era of the Coronavirus, strategic partner- ships between brands and solo artists or bands have become even more important. In addition to the money paid to the band, the most obvious benefit is the increased exposure, such as the repeated broadcast of a TV commercial. Examples are Post Malone’s funny Super bowl TV commercial for Bud Light or DJ Khalid’s […]
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