Sound collections developer/licensor Q Up Arts is pledging 50% of the sales of California KeysTM to GlobalGiving’s California Wildfire Relief Fund (globalgiving.org/projects/california-wildfire-relief-fund), as of October 2. Slashing pricing from $499.00 USD to $150.00 USD, then giving away 50% of the remaining revenue might appear a reckless business decision, but that is exactly what world-class sound collections developer/licensor Q Up Arts is doing with its iconic California Keys software title. Yet Q Up Arts President Douglas Morton makes his position perfectly clear when reflecting upon the decision. “Witnessing how fire is consuming California, a state already heroically battling COVID-19 and the […]
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