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Feature Articles

The music industry is ever changing and rapidly evolving. Quite often, artists seek professional help in promoting their latest career move. To gain insights into how exactly the new breed of public relations specialists are working on behalf of their artist-clients, we spoke with several leading music publicists—Mike Gowen (CEO/Founder of Milestone Publicity), Alexandra Greenberg (CEO/Founder of Falcon Publicity), Jay Jones (Senior Vice President of Publicity, BBR Music Group), and Susan Hamilton (Director of Communications, Sideways, Inc.)—to discuss the new era of public relations. Read on to get an insider’s perspective on what has changed and what remains the same in […]

The post Roundtable: New Era of Music PR appeared first on Music Connection Magazine.

For more, check out MusicConnection.com (Source)

Through my many years in the recording industry there have been a plethora of pro audio manufacturers that claim their products will make your mixes sound better. But there are few who really come through with the goods at the end of the day. That’s why I was excited to meet Chris Yetter, brainchild of AudioScape engineering, five years ago. I have many of his products and I have to say they are the real deal for capturing vintage tone and characteristics! Yetter devotes hundreds of hours of research and development for all his products, putting blood sweat and tears […]

The post AudioScape Engineering––Celebrating Vintage Tone appeared first on Music Connection Magazine.

For more, check out MusicConnection.com (Source)

In a world where money keeps our bills paid and our bellies full, it’s always smart to have as many ways as possible to expand your revenue streams and generate income. In this chapter from their recently released book Introduction to Music Publishing for Musicians, Borg & Eames show you 38 different ways to monetize one of your songs. They range from the obvious to the obscure. Not all of these ideas will be right for you or your target audience, but you’ll certainly find a few that spark your imagination. So let’s get to it.  Package/Release Strategies Package/release strategies […]

The post Product Innovation: 38 Ways to Monetize One Song appeared first on Music Connection Magazine.

For more, check out MusicConnection.com (Source)

Having engineered at some of the top music studios in New York City, New Jersey, Miami, and Atlanta, and currently the head of Artist Development, Sync Manager, and lead A&R at Water Music Publishing—Frank Demilt has a 360 vision of what it takes to get your recording up to the level it needs to be for a successful commercial release. Demilt’s insights and advice on Mixing and Mastering in the following presentation is taken from his new book The Blueprint: The Bible For Becoming a Successful Performing Artist in the Digital Age (Amazon). The Mixing Process There are two options […]

The post A Post-Production Primer: Mixing & Mastering appeared first on Music Connection Magazine.

For more, check out MusicConnection.com (Source)

What follows are 14 tips to help you improve your pitching game. Bobby Borg and Michael Eames, co-authors of the new book Introduction to Music Publishing for Musicians, discuss everything from making sure your music is really ready to pitch, to having an attorney available who can help. There are a lot of tips to take in, so grab that yellow highlighter pen, and let’s get to work. 1: Make Sure Your Music is Really Ready to Pitch Before sending out your music to all those amazing places, it’s crucial that you make sure your songs are truly ready to […]

The post Pitching Your Music Like a Pro appeared first on Music Connection Magazine.

For more, check out MusicConnection.com (Source)

Experts Discuss the Afflictions and Offer Options for Care For way too long, the issue of the mental health of musicians (as well as other people in creative professions) has been pushed aside and/or brushed off. Various addictions––be it substance, sex or anything else––have been romanticized and considered par for the course. The lifestyle of a musician. Even a perk. Depression has long been considered fodder for lyrical depth. These attitudes are, of course, crass and destructive.  Comedian Bill Hicks may have had a point when he said that all of the great albums were made by artists who were […]

The post Musicians and the Struggle for Mental Health appeared first on Music Connection Magazine.

For more, check out MusicConnection.com (Source)

Sarah Hamilton Studio: Chicago Recording Company Clientele: The Smashing Pumpkins, Rihanna, Chance the Rapper Web: chicagorecording.com Sarah Hamilton began her career in studio management as a recording engineer. She spent her first six post-graduate years at various Nashville studios including East Iris and Paragon. When the opportunity to work at Chicago Recording Company (CRC) arose, she grabbed it. Hamilton interned for a few months, transitioned quickly into management and has been there since 2008. Established in 1975, CRC produced a number of commercial jingles early on, but now has three Chicago locations with a total of 11 rooms. Much of […]

The post Recording Studio Manager Roundtable 2021: COVID, Clients and Connecting appeared first on Music Connection Magazine.

For more, check out MusicConnection.com (Source)

Congrats, you’ve been offered your first record deal! Now what? Well, of course I’m a bit biased, but your first order of business should be to find a knowledgeable attorney to represent you. Also, be aware that music/entertainment is its own specialized area of law, so hiring your uncle who handles car accidents and slip-and-falls to negotiate the deal may not be the best idea.  Overall, there are a few points you should be aware of when you’re presented with a record deal, and we will go through some of the most important ones. This article is largely adapted from […]

The post What to Look Out For If You've Been Offered a Record Deal appeared first on Music Connection Magazine.

For more, check out MusicConnection.com (Source)

In my 20 years of teaching and consulting, I couldn’t tell you the number of times I’ve heard a young musician say, “I just do what I do, and if anyone likes it, they’ll buy it.” My reply? “Congratulations, you’re a true artist.” But as you get a little older and your responsibilities increase with school loans, mortgages, and even kids, this attitude carries a significant amount of risk, especially when you don’t have other sources of income to take care of life’s basic necessities. Thus, to increase your chances for success, artists must adopt a more structured business and […]

The post The Complete DIY Marketing Process appeared first on Music Connection Magazine.

For more, check out MusicConnection.com (Source)

Crossing all genres and having a strong lyrical point of view is what you’ll find with this year’s assemblage of vocal artists. Each share thoughtful and compelling personal stories and career perspectives for the benefit of fan and musical peer alike. Join us for conversation with Austin-based singer-songwriter-instrumentalist Bonnie Whitmore, Nashville veteran Wendy Moten, Lake Street Dive front person Rachael Price, Body Count lead vocalist and solo rapper Ice-T and the legendary Sir Tom Jones. Ice-T Contact: Claire Reynolds, [email protected]; bodycountband.com and icet.com Rapper-vocalist, producer, author and actor Ice-T has covered many artistic bases in his career. Since 2000 he […]

The post Singers Sound-Off 2021: Ice-T, Bonnie Whitmore appeared first on Music Connection Magazine.

For more, check out MusicConnection.com (Source)