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saddest factory

MUNA’s new single “Silk Chiffon” is the L.A. trio’s first for Phoebe Bridgers’ label, and she sings on it, too. It’s light to the touch.

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claud super monster

Claud is everywhere—billboards, magazines, online blogs and Times Square, just to name a few. “I’m not jaded about it. I’m more grateful that I have all that,” Claud says over a Zoom chat.  The rising artist released their debut album, Super Monster, in February to critical and commercial success. They simultaneously became the first artist […]

The post Claud knows that musical growth is “definitely not a straight path” appeared first on Alternative Press.

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21 artists 21 or younger, lil nas x, beabadoobee, noahfinnce, deathbyromy

Thanks to the internet, our exposure to new artists isn’t reliant on record deals and radio hits. Alternative artists of all ages have been able to blow up on social media, release music on their own and launch their careers out of their bedrooms.  This is especially true for young artists. With the cult following […]

The post 21 artists who are 21 years old or younger and taking over alternative music appeared first on Alternative Press.

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alt pop LGBTQIA, wrenn, seeva, claud, chika

LGBTQIA+ artists across various genres are responsible for some of our favorite projects these days, whether it’s through songwriting and producing or performing themselves.  We love to listen to music that comes from a diverse group of people standing up for what they believe in, which makes us connect to it. That means the boys’ […]

The post 10 LGBTQIA+ artists who are redefining the world of alt-pop appeared first on Alternative Press.

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They’re the first artist to join the Saddest Factory imprint.

Claud Signs to Phoebe Bridgers’ Label, Shares New Song “Gold”: Stream
Eli Enis

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Twenty-one-year-old bedroom pop artist Claud is the first signing to Phoebe Bridgers’ label Saddest Factory Records. Here’s the new single “Gold.”

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Phoebe Bridgers has announced the launch of her new record label, Saddest Factory, in partnership with Dead Oceans. Saddest Factory will provide a home to Bridgers’ own signings. Bridgers discussed the new venture in an exclusive interview with Billboard earlier today: Read Bridgers’ Interview With Billboard Bridgers circled back and said in an all-hands on deck, organic and out of the box Zoom meeting last week with Secretly Group that curating a record label has always been a long held ambition of hers. Her role as CEO of Saddest Factory gives her the opportunity to work closely with other artists. Says Bridgers, “The vision of […]

The post Phoebe Bridgers Announces New Record Label Saddest Factory appeared first on Music Connection Magazine.

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