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Musicians faced a test of their resolve and commitment when the COVID-19 pandemic put a halt to most live performances, placing limitations on how they could make money in an already difficult and competitive industry. But as they explored new ways to sustain themselves, many artists found success in a well-established alternative – the decades-long practice of licensing their music for television, film, and video games. “These licensing agreements provide many creatives a great way to continue working despite tours being put on hold and stages left vacant,” says Casey Taylor, vice president of Nashville-based VEVA Sound (vevasound.com), which verifies and archives projects for clients in the […]

The post Expert Advice: Finding Success in Music Licensing appeared first on Music Connection Magazine.

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