Taco Bell’s Surprising ’90s Alt Rock Album: A Nostalgic Look Back

In a move that shocked both the fast food and music worlds, Taco Bell released an alternative rock compilation album in 1994, titled Do Something Alternative. At a time when grunge and Britpop were dominating the airwaves, this unexpected collaboration aimed to connect with the youth culture of the era.

The album featured a diverse lineup of artists, including Living Colour, the Spin Doctors, and Cracker, showcasing the eclectic nature of ’90s alt rock. Priced affordably at $4.99 for CD and $3.99 for cassette, it was targeted at college students who were already fans of Taco Bell’s budget-friendly menu.

What set this release apart was its philanthropic angle. Taco Bell partnered with DoSomething, an organization focused on empowering young people to make a positive impact in their communities. This initiative added a layer of social consciousness to the project, resonating with the politically aware youth of the time.

Despite some questionable song choices, the album was a commercial success, quickly selling out across the country. Today, Do Something Alternative stands as a nostalgic relic of the ’90s, reminding us of a unique intersection between fast food and alternative rock.

Source: ultimateclassicrock.com

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